The story of Sana Jewellery Group began in 1994 in the small city of Fujairah, UAE. From serving customers with exclusive 18kt, 21kt, & 22kt Gold designs to exceptional customer service, Sana Jewellers became a go-to brand in every home. The brand envisions being one of the leading retailers with a heartfelt love for the culture and tradition that Gold jewelry symbolizes. We have been and are a family business. With over 30 years of experience, our values entail corporate social responsibility and fair trade rules. With the trust given to us by our customers, we bring timeless designs that represent personality, class, and elegance.

Sana Jewellers opened its first showroom in Sharjah Central Souq in early 2000. This soon grew into 2 showrooms serving customers with a wide range of solitaire diamond jewelry, and gold jewelry for kids and women of all ages. With our strong knowledge of the industry and a generation of experience, we brought designs that were traditional and luxurious.

Every brand has a strong foundation. Our visionary founder, Muhammad Hanif Foxy, has always been a keen entrepreneur since the age of 12. From doing odd jobs to traveling across the world, he built his dream Gold & Diamond business from rock bottom in the year 1994. Sana Jewellery Group was founded, built, and developed by him. A lifelong dream.